Sustainable Revolution
Sustainable Revolution – what is it, what does it mean?
How a business owner in the food, beverage, or hospitality sector can ensure their business is part of the revolution & not part of the problem.
In this segment of this series, we look at the Sustainable Revolution, we also look at Greenwashing & what not to do.
We discuss a few quick & easy strategies that a business owner can implement in their business to ensure that their business becomes part of the solution.
Sustainability:
Sustainability looks at ways people can reduce their own impact on earth, their environmental foot print.
It also looks at how people can collectively reduce the overall environmental impact on the planet (including but not limited to the environment / nature).
The global environmental foot print of human beings.
Sustainability looks at the effects on the overuse of natural resources on people and the planet.
It looks at ways to reduce, reuse & recycle.
Sustainability has become a global concern.
The sustainable revolution seeks to change how people relate to natural resources & how people can look at ways to reduce their impact on nature & the environment.
Sustainability is a social goal for people to co-exist on Earth over a long period of time.
Sustainable Revolution for the Food & Beverage industry
Many consumers are becoming more concerned about the environment and mindful of the environmental impact of the products & services that they use.
Customers are also more inclined to purchase from and support businesses with aligned values to their own.
Often opting to purchase from businesses who look to reduce and minimise their environmental impact where ever possible.
With a growing trend which has evolved due to increased awareness and also a response to environmental concerns as well as a shift in consumer buying trends and preferences.
More and more consumers see the following as having a very positive impact and also formulating a major part of the sustainable revolution within the food and beverage industry.
- Australian Made
- Locally sourced Ingredients
- Naturally Grown Food
- No Artificial Flavours, Colours, Ingredients
- Spray Free (Chemical Free)
- Organic/ Bio-Dynamic
- Paddock to Plate
- Preservative Free
- Insecticide Free
- GMO Free
- Reuse
- Recycle
A growing number of customers are also more aware of the environmental impact of products and services produced and provided by many large multi – national / corporate organisations.
Opting instead to support (SME’s) small, medium and enterprise businesses and family owned , local businesses.
Green Washing:
Greenwashing – What is it?
Greenwashing described by Wikipedia as “(a compound word modelled on “whitewash”), also called green sheen.
A form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organisation’s products, aims, and policies are environmentally friendly”.
Greenwashing is nothing more than an illusion being projected and portrayed by some of the large corporate organisations who are paying no more than lip service to what they are allegedly doing to minimise their environmental impact.
Though in all reality many of these large corporate Muti-nationals are not doing or changing a thing when it comes to minimising their environmental impact.
Most customers are savvy and are not easily conned or tricked by corporate green washing.
Savvy consumers are able to see through the green washing, the deception, PR lies, marketing spin and advertising hype.
Forward Thinking Businesses:
Forward thinking businesses are adopting and implementing the 4 R’s of the Environmental Theory.
Ensuring that the environment is at the front and centre of each and every touch point across their entire business.
Sustainable Revolution for the Food & Beverage industry – Any business in the hospitality sector – food & beverage industry can easily incorporate sustainable facets into their business.
Cafe – Restaurant:
For a Cafe or Restaurant not only focusing on sourcing and purchasing locally grown, spray free ingredients.
Also ensuring that the equipment they use to cook and operate their cafe or restaurant is good quality:
Used Restaurant Equipment / Second Hand Cafe Equipment / restaurant equipment.
Bakery:
A Bakery that not only focuses on providing baked goods with locally sourced Australian ingredients.
Also ensures that the Bakery Equipment they purchase for the bakery is good quality:
Used Bakery Equipment / Second Hand Bakery Equipment whenever possible.
In the next segment of this series we will look at the Environmental Theory as well as the 4 R’s to see what they are and what they stand for.
