Bakery Business Plan, part of our Bakery Guide 101 series.
Phase 1 – Prior to opening a Bakery – setting up a Bakery, the first thing to do is to write a Business Plan for your Bakery.
Bakery Business Plan
Do you have a passion for baking bread and other goodies or perhaps you have a flare for creating pastries, cakes & sweet or savoury treats.
Have you worked in a bakery, helped run the family bakery or completed training or a vocational course in baking and would now like to open your own bakery.
Before deciding to open your own bakery what are some of the tips that can help make the whole process easier.
We have collated research & findings from various customers as well as analysing industry research to create this
easy user friendly guide to Opening a Bakery.
First things first is to write a Bakery Business Plan,Marketing Plan & Financial Plan before opening your bakery.
Some of the main factors to think about and address before opening your bakery are as follows:
Bakery Business Plan
Your Business Plan for your Bakery should also include your vision, mission, objectives & keys to success.
Market Analysis for your Bakery
As part of your marketing analysis where you look at Price, Product, Promotion, Place, Customer & Competitor for your new business venture you
should also do a SWOT analysis & a basic financial plan.
SWOT Analysis for Business Plan for your Bakery
Next thing to do is a conduct a mini SWOT analysis – SWOT stands for strengths, weaknesses (which are both internal – meaning
that you have control over them. A SWOT analysis will form part of your business strategy and also your marketing plan.
Versus Opportunities & threats (which are both external & if you are aware of them beforehand you can plan for them and be prepared with various
strategies to implement moving forward an in to the future.
Examples of Strengths:
Strength – Trained in fermenting & baking skills & techniques at a bakery school in London
Strength – Bakery going to specialise in artisan hand crafted breads & goodies using traditional fermenting techniques.
An example of a weakness:
One of the challenges is setting up a bakery business where there are other established bakeries already set up,
though we are opening a bakery that has a very strong focus and emphasis on gluten free & natural ingredients
which is a huge differentiating factor to our competitors.
Examples of Opportunities:
There are unlimited opportunities available including:
- Lots of people eat bread on a daily basis – so there is huge market potential.
- Opening a specialised niche bakery specialising in guluten free and natural baked goods – the number of people with food allergies & intolerance’s
is significantly increasing each year
Example of a Threat:
Outsourcing of baked goods overseas including countries like China by some of the large brands in Australia,
though many customers in Australia are very passionate about supporting local Australian grown and Australian made
produce also current foods scares from China are a major deterring factor to customers which can provide us with significant opportunities.