Bakery Business Plan
Bakery Business Plan, part of our Bakery Guide 101 series. Phase 1Prior to opening aBakery…
Bakery Business Plan, part of our Bakery Guide 101 series.
Phase 1Prior to opening aBakery or setting up a Bakery, the first thing to do is to write a Business Plan for your Bakery.
Bakery Business Plan
Do you have a passion for baking bread and other baked goodies? or perhaps you have a flare for making pastries or baking cakes and making desserts or sweet or savoury treats.
Have you worked in a bakery or helped run the family bakery? Or completed training or a vocational course in baking and would like to open your own bakery.
Before deciding to open your own bakery, what are some of the tips that can make opening a bakery so much easier?
We have collated research and findings from various customers as well as analysing industry research to create this user friendly guide to – Opening and Operating a Successful Bakery.
First things first is to write a Bakery Business Plan,Marketing Plan & Financial Plan before opening your bakery.
Some of the main factors to think about and address before opening your bakery are as follows:
Bakery Business Plan
Your Business Plan for your Bakery should also include your vision, mission, objectives & keys to success.
Market Analysis for your Bakery
As part of your marketing analysis where you look at Price, Product, Promotion, Place, Customer &
Competitor for your new business venture you should also do a SWOT analysis and a basic financial plan.
SWOT Analysis for Business Plan for your Bakery
Next thing to do is a conduct a mini SWOT analysis – SWOT stands for strengths, weaknesses (which are both internal – meaning
that you have control over them. A SWOT analysis will form part of your business strategy and also your marketing plan.
Versus Opportunities & threats (which are both external & if you are aware of them beforehand you can plan for them and be prepared with various strategies to implement moving forward and in to the future.
Strength
Examples of Strengths:
Strength – Trained in fermenting & baking skills & techniques at a bakery school in London
Strength – Bakery going to specialise in artisan hand crafted breads & goodies using traditional fermenting
techniques.
Weakness
An example of a weakness:
One of the challenges is setting up a bakery business where there are other established bakeries
already set up,
though we are opening a bakery that has a very strong focus and emphasis on gluten free &
natural ingredients which is a huge differentiating factor to our competitors.
Opportunity
Examples of Opportunities:
There are unlimited opportunities available including:
- Lots of people eat bread on a daily basis – so there is huge market potential.
- Opening a specialised niche bakery specialising in gluten free and natural baked goods – the number of people with food allergies & intolerance’s is significantly increasing each year.
Threat:
Example of a Threat:
Outsourcing of baked goods overseas including countries like China by some of the large brands in
Australia,
though many customers in Australia are very passionate about supporting local Australian grown and Australian made
produce also current foods scares from China are a major deterring factor to customers which can
provide us with significant opportunities.
Next you should work on your Bakery Marketing Plan and Bakery Financial Plan
